Digital Innovation Survival Guide: 5 Recommendations

Sebastian Krüger, member of the Ray Sono Management, had the honour of giving a keynote speech on "Digitalisation and Innovation" at the "Münchner Management Kolloquium 2021", organised by Professor Horst Wildemann. Here, we give some of his insights and show you how to identify trends early on – as well as how real innovation can succeed.

The Digital Innovation Survival Guide in video

In the last year, everyone has come to understand that digitalisation is not a silo, but essential for the job. No matter what you do, whether it's building automobiles or working in mechanical engineering. And depending on the maturity of the companies, the challenges are very different.

Sebastian Krüger, Member of the Ray Sono Management

Recommendations for successful innovations:

  1. Actively manage trends
  2. Intrapreneurship: innovation from within
  3. Iterative development and testing
  4. Thinking in platforms and ecosystems
  5. Cultivating a digital mindset: without the right attitude, everything is just theatre.

What are your experiences? Do you use active innovation management? Let's talk – Sebastian would be very interested to exchange insights.

What are your experiences? Do you use active innovation management? Let's talk – Sebastian would be very interested to exchange insights.

Sebastian Krüger
Member of the Executive Board
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