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WHO WE ARE

We are Ray Sono

For over 25 years, we’ve been turning vision into action by combining bold thinking with pragmatic, results-driven strategies. We’re a team of experienced professionals, united by a shared mindset: hands-on, focused, open and honest, with no hidden agenda. We have one goal, and one goal only: unleashing digital potential.

RAY SONO FACTS

Metrics that matter

550+

strong strategic and tech partnerships

8

years

of average client relationships

53

of women in managerial positions

250+

digital experts

4.5/5

employer rating

CO2

neutral

since 2011

Two colleagues standing at a high desk with laptops, engaged in a casual conversation in a modern office setting.

OUR PROMISE

We turn digital potential into real-world impact

Real change doesn’t happen from the sidelines, it’s driven from within. That’s why we work side by side with your team, focusing on what truly matters: solving complex challenges and creating measurable results. We don’t believe in ready-made solutions. We listen, question, and shape digital strategies that are tailored to your reality – pragmatic, user-centred, and built to scale.

Whether we’re advising, building, or delivering, we stay accountable – from vision to execution. We’re not driven by trends or tech hype, but by what works. Unbiased, focused, and honest in every step.

Excellence is not a claim. It’s our baseline. That’s why we work to the highest standards, including TISAX® certification, and foster a team culture built on trust, empowerment, and clarity. We have one goal, and one goal only: Unleashing your digital potential.

Some of our experts

‘In the era of AI agents, messy data isn’t just overlooked – it damages your brand. Clean, structured, and connectable data is your competitive edge. Own your data, or let it own you.’

Johann Bayerl

Expert Lead Digital Communications

Ray Sono

How can marketing teams effectively integrate AI into their processes?

Read on

‘Others take a more moderate route, but what differentiates us is our radical honesty from day one – even before it’s certain we’ll get the job.’

Katharina Große-Schwiep

Lead Product Design & Research

At Consorsbank, we tackle challenges head-on, building trust through honesty. We drive digital change by challenging the status quo.

Read on

‘The biggest barrier to change isn’t technology – it’s figuring out how to spark curiosity and activate teams.’

Dr. Franz Steinberger

Principal Consultant & Lead Strategy

Ray Sono

A man with short, salt-and-pepper hair sits casually on a black chair in a minimalist studio with a white background. He is wearing a dark blue shirt with a gray vest, dark gray trousers, and brown leather boots. His hands are loosely clasped, and he looks at the camera with a friendly and confident expression.

Driving change in complex environments: The hidden reason most transformations fail – and how to ensure success.

Read on

‘Prompt injections pose a serious threat to GPTs and LLMs, exposing hidden information with simple techniques. There’s no foolproof protection – only risk mitigation.’

Georg Dresler

Principal Software Developer

Ray Sono

A young man with slightly tousled brown hair and a short chin beard smiles gently at the camera. He is wearing a cream-colored sweatshirt with colorful square appliques. The background is a simple, light gray wall with a soft blur. His expression appears friendly and relaxed.

Securing AI systems: smart strategies over paranoia. Explore practical steps to protect your AI systems.

Read on

‘When you partner with us, your challenges become ours. We listen, understand, and focus on feasibility and impact. We execute with precision and measure success through real results. We turn projects into lasting partnerships, built on trust and shared accountability. It’s not just about projects – it’s about making a real difference.’

Sebastian Krüger

CEO

Ray Sono

‘Pay attention to the people side of change! It will be exciting, emotionally engaging and successful - we promise!’

Magdalena Klich

Expert Lead Human Relations, Psychologist

Ray Sono

A young woman with long, wavy brown hair and round glasses smiles warmly at the camera. She is wearing an elegant, long-sleeved blue shirt and gold earrings. The background is a simple, light gray wall with a soft blur. Her friendly and open expression conveys warmth and confidence.

Change starts with people. In HR, our role is to create the space for them to actively shape it.

Read on

‘Customer expectations for personalised, relevant experiences keep rising. Without smart data integration, businesses risk losing touch with their audience.’

Kathrin Zeitler

Lead Omnichannel Strategy

Ray Sono

A woman with long, wavy blonde hair sits comfortably cross-legged on a dark gray sofa in a modern office. She is wearing a brown jacket over a black top, along with black pants and black sneakers. Her expression is friendly and relaxed as she smiles directly at the camera. The background features a large window with glass frames, revealing a bright, open office space.

Stay ahead of your audience! Discover smart ways to leverage data and create personalised experiences that truly engage your customers.

Read on

‘Great sales isn’t about closing deals – it’s about opening up possibilities.’

Sebastian Sorger

Director Business Development

Ray Sono

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We help businesses make smarter digital decisions that boost revenue, cut costs and fuel sustainable growth.

Read on

'Success isn’t just about strategy and technology. It’s about the people who bring them to life. At Ray Sono, we create an environment where individuality fuels innovation, collaboration drives excellence, and every voice has impact.'

Ilona Kühn

CHRO

Ray Sono

‘Listening to the customer carefully and fully understanding their needs in order to deliver effective and sustainable solutions - that’s my definition of excellent service in digital transformation.’

Julia Tamburin

Account Director

Ray Sono

A woman with shoulder-length brown hair and a radiant smile sits casually on a chair with the backrest turned around in a minimalist studio with a white background. She is wearing a black short-sleeved top, dark jeans, and white sneakers with high socks. Her arms rest comfortably on the backrest of the chair as she looks at the camera with a confident and friendly expression.

At one of my most recent client events for telefonica, we explored how challenges can be transformed into opportunities and growth.

Read on

Recognition of our work

Telematik Award 2024

Winner of Gold in the category „Telematics App“ for the MAN Driver App, the highest-rated application.

BVDW Digital Transformation Ranking 2024

Ray Sono ranked #7 in the category „Digital Transformation and Strategy“ and #20 in the national BVDW company listing.

Annual Multimedia Award 2024

Winner of Silver in the category „Digital Services“ for the digital customer platform by DACHSER.

Iab WebAd Award 2024

Winner of Bronze in the category „Best User Activation“ for the Austrian Airlines Mind Journey activation campaign.

Deutscher Digital Award 2023

Winner of Silver in the category „Digital Transformation/Innovation“ for E.ON Brightfield, an AI-powered platform for energy optimization.

IF Design Award 2023

Winner in the category „Service Design“ for Voith Paper Visions, a disruptive machine operation concept that rethinks paper production.

CLIENT VOICES

Trusted by global players and local trailblazers

'We’ve significantly enhanced our internal communications and fostered a robust sense of community within our digital environment. Ray Sono’s approach, based on small, iterative changes and direct employee involvement at all levels, has led to improved engagement, a streamlined information flow and a more cohesive organisational culture.'

Rabih Kanaan

Chief Executive Officer

B&O Service AG

'The co-creative approach of Ray Sono and their unwavering customer-centric focus have supported us in translating the specific processes of the paper industry into clear requirements and addressing the challenges of the sector effectively. '

Ulf Grohmann

Director Product Management Autonomous Mill

Voith

'Ray Sono’s expertise in digital data processing is essential to the success of Brightfield. Together, we have developed a data collection system for the energy grid that significantly improves the accuracy of forecasts and thus the predictability of energy use.'

Laura Faerber

Chief Operating Officer

E.ON/ Brightfield

'Thanks to our long-standing, close partnership with Ray Sono and their digital expertise, we can keep progressing our digital campaigns and carry out lasting, successful transformations.'

Julian Grießl

Director Digital Marketing

McDonalds Deutschland

'Whenever we need advice, we call Ray Sono!'

Frank Schaum

Executive Vice President Business Segment Print

Heidelberger Druckmaschinen

'Trust makes all the difference.'

Tobias Keitel

CEO

Voith Hydro

'With Ray Sono’s expertise, we improved efficiency in our marketing processes by incorporating GenAI into content creation, demonstrating practical advances in the field of AI.'

Aniela Sulej

Head of Marketing

Austrian Airlines

'Thank you for accompanying us on this journey and working with us to improve DB’s digital products. This year is sure to be thrilling, as always. I’m looking forward to it!'

Patrick Weber

Lead User Experience Digitale Vertriebskanäle

DB Fernverkehr

'Ray Sono and DACHSER are equal partners. The close, respectful, friendly collaboration in the development teams is an essential basis for excellent cooperation.'

Lars Relitz

Head of Corporate Digital Innovation & Development

DACHSER

'Ray Sono impresses with deep expertise, pragmatic solutions, flexibility, personal commitment, and exceptional collegiality. A reliable partner for even the most demanding projects.'

Andreas Krämer

Projektmanager CX digital

Deutsche Lufthansa AG

Ray Sono Office in Munich, Tumblingerstraße 32.

Ray Sono worker sitting concentrated in front of his computer at the Ray Sono office.

WHERE TO FIND US

We work wherever inspiration strikes – all we need is a laptop, a smartphone and the cloud. But we value face-to-face interaction. With offices in Munich, Berlin and further locations across Germany, our ‘Best Place Concept’ offers the perfect balance of flexibility and connection.

OUR PARTNER ALLIANCE

With Ray Sono, you get +250 top minds. Backed by a powerful strategic and tech partner alliance for maximum speed and impact

Technology Partner

Magnolia

Marketing Partner

We are Ray Sono

Metrics that matter

550+

8

53

250+

4.5/5

CO2

We turn digital potential into real-world impact

Johann Bayerl

How can marketing teams effectively integrate AI into their processes?

Katharina Große-Schwiep

At Consorsbank, we tackle challenges head-on, building trust through honesty. We drive digital change by challenging the status quo.

Dr. Franz Steinberger

Driving change in complex environments: The hidden reason most transformations fail – and how to ensure success.

Georg Dresler

Securing AI systems: smart strategies over paranoia. Explore practical steps to protect your AI systems.

Sebastian Krüger

Magdalena Klich

Change starts with people. In HR, our role is to create the space for them to actively shape it.

Kathrin Zeitler

Stay ahead of your audience! Discover smart ways to leverage data and create personalised experiences that truly engage your customers.

Sebastian Sorger

We help businesses make smarter digital decisions that boost revenue, cut costs and fuel sustainable growth.

Ilona Kühn

Julia Tamburin

At one of my most recent client events for telefonica, we explored how challenges can be transformed into opportunities and growth.

Trusted by global players and local trailblazers

With Ray Sono, you get +250 top minds. Backed by a powerful strategic and tech partner alliance for maximum speed and impact

We’ve shared our stories, let’s hear yours!