Using AI in marketing in a meaningful way
Here you can find the recording of our November 2024 webinar with expert Johann Bayerl as well as the presentation slides. Dive into key takeaways, including why AI agents will soon be ubiquitous, how to avoid the pitfalls of AI shitification, and why data liquidity is crucial for AI readiness!
Hyper-personalisation, automated asset creation and increased efficiency at every stage of the value chain - the possibilities that AI seems to open up for marketing teams are almost limitless. But after the initial euphoria and the first disappointments, many managers are asking themselves: How can AI be strategically integrated into their own marketing world in a meaningful and effective way? In our interactive session, Johann Bayerl, communications expert at Ray Sono, will show you how to integrate AI into your marketing in a targeted manner and what pitfalls you should avoid. You can look forward to practical best practices and proven strategies for utilising the full potential of AI for your marketing measures. Because in a world full of average content, it's not just the use of AI that makes the difference – it's the right use.
Strategic overview: Learn what role AI will play for marketing teams in the coming year and the critical course you need to set today.
Best Practices: Discover proven strategies, tools and methods for successfully utilising AI in your marketing.
Insights: Find out why data flow is the key to AI readiness and how AI agents will sustainably shape the future of everyday marketing.
Johann Bayerl, Division Lead Digital Communications at Ray Sono, is your go-to expert for digital storytelling and communication strategy. With a passion for tech, AI, and a touch of nerdy enthusiasm, Johann is dedicated to helping clients navigate the world of AI-driven marketing transformations, ensuring their digital presence not only keeps up but leads the way.
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