From big ambitions to real movement in Logistics

Logistics projects often lose momentum in complexity. We shared how small, pragmatic steps can bring them back on track and create real progress where it matters most.

A man with short, salt-and-pepper hair sits casually on a black chair in a minimalist studio with a white background. He is wearing a dark blue shirt with a gray vest, dark gray trousers, and brown leather boots. His hands are loosely clasped, and he looks at the camera with a friendly and confident expression.

Summary of our talk

Big ambitions. Harsh reality.

Many logistics transformations start strong and stall in complexity.
Dr. Franz Steinberger showed how small, pragmatic steps help companies move from strategy to action and make measurable progress under real conditions.

Drawing on hands-on experience with DACHSER, Audi, and Voith, he shared how to:

identify real points of friction,
deliver results early through testable prototypes,
and enable ownership within operational teams.

It’s not about big programs – it’s about practical movement that lasts.

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