Relevance is the currency of modern B2B communication
In data-rich industries, the opportunity is clear: stop broadcasting generic messages and start building customer connections at scale.
This expert session shows how to activate the data you already have to deliver communication that matters: contextual, automated, and truly customer-centric. No new platforms. No reinvention. Just smart use of existing systems.
With Janina and Michaela, our experts for data-driven customer journeys, you’ll get first-hand insights from the Austrian Airlines case, where a simple trigger evolved into a multi-stage, personalized journey powered by data and AI-generated assets.
