Turning AI into a driver of marketing efficiency
Content creation has never been easier. But it’s also never been easier to get lost in the noise.
New tools. New features. New promises – from Agentic AI to prompt automation. Many teams respond with actionism. And lose the one thing that matters now: focus.
What’s missing isn’t technology. It’s structure:
Clear goals
Clean data
Processes that enable AI in the first place
Unlock the Insights
Our experts Antonia, Stefanie and Johann work closely with teams aiming for real progress through AI – not just experiments.
In the practice guide, they share what works in real world projects. And what doesn’t.
What you can learn from real and successful projects with HARTMANN and Austrian Airlines.
How to identify the use cases that deliver real ROI.
What your team needs to work productively with AI.
Implementing AI is 10 percent technology and 90 percent sensible, empathetic leadership.
The authors
Johann Bayerl, Division Lead Digital Communications at Ray Sono, is your go-to expert for digital storytelling and communication strategy. With a passion for tech, AI, and a touch of nerdy enthusiasm, Johann is dedicated to helping clients navigate the world of AI-driven marketing transformations, ensuring their digital presence not only keeps up but leads the way.
Division Lead Digital Communications
Ray Sono
Stefanie Kaindl, Senior Consultant Data-driven Omnichannel Strategy at Ray Sono, combines strategic thinking with hands-on implementation. With deep expertise in content, channel, and campaign logic, she translates the role of AI in marketing into real, sustainable use cases – ensuring technology serves a purpose and creates measurable value for brands.
Senior Consultant Data-driven Omnichannel Strategy
Ray Sono
Antonia Latković, Senior Consultant Digital Communications at Ray Sono, ensures that brands communicate with purpose, relevance and genuine value. She helps organisations identify where AI truly adds benefit – and where its use reaches natural limits. For her, technology is never an end in itself, but a means to create smarter, more meaningful communication.
Senior Consultant Digital Communications
Ray Sono
What matters now
The companies seeing results today made a decision:
Not for a tool – but for structure and use cases with short- and long-term value. For data that provides a solid foundation for real AI applications. For teams who know how to make AI work in real life – productively, measurably, and with real value.
Impact happens when you have clear goals. Proven processes and a collaboration between people and technology that works – technically, operationally, and culturally.
That’s where we come in.
Glimpse into our insights
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