Header AI After Hour

AI After Hour

From experiment to efficiency: How to make the switch in marketing

The AI After Hour brings together curious minds from all industries – an evening for everyone who wants to not just understand AI in marketing but truly use it.

Date

November 20

Time

05:00 PM - 08:00 PM

Place

Ray Sono Munich

Format

Live Event

Language

German

Exchange, insights, impact – the AI After Hour for marketing professionals 

On 20 November, we’re hosting an evening full of inspiring perspectives on the use of AI in marketing. Together with experts from strategy, technology, and creative fields, we’ll discuss how marketing teams can move from isolated experiments to sustainable, measurable efficiency. 

At the core: What organisational, technological, and cultural foundations are needed to embed AI successfully into marketing structures – and what learnings from early pilot projects make the real difference. 

The event creates a space for open exchange across company boundaries – with practical insights, honest learnings, and real connections. 

Look forward to inspiring insights, lively discussions, and hands-on experiences – hosted by Kathrin Zeitler and Johann Bayerl, together with leading experts from the industry. 

Programme

November 20, 2025

Ray Sono Tumblingerstraße 32, Munich 

  • 6:00 – 7:00 p.m.: Welcome & check-in 

  • 7:00 – 7:30 p.m.: Intro & keynote 

  • 7:30 – 8:00 p.m.: Panel talk 

  • Afterwards: Networking and interactive stations that make concrete levers for greater marketing efficiency tangible. 

What you’ll walk away with

  • A clear understanding of how to move from single AI use cases to scalable, measurable marketing efficiency. 

  • Practical insights into the organisational and cultural shifts that enable successful AI adoption. 

  • Inspiration and best practices from marketing leaders already driving real impact with AI. 

Speakers:
David Nelles, Global Digital Communications and Brand Management, HARTMANN GROUP
(More to come) 

Moderators:
Kathrin Zeitler, Principal Consultant Lead Omnichannel Strategy, Ray Sono
Johann Bayerl, Expert Lead Digital Communications, Ray Sono 

Join us!

Glimpse into our insights

Connect

Unleash your digital potential ​with us.​