From big ambitions to real movement in Logistics

Join us as we share our insights live at BVL Supply Chain CX 2025! The flagship event of the logistics and supply chain community.

Date

October 22

Time

08:45 AM - 09:15 AM

Place

LogTech Stage

Format

Speaking Slot

Language

German

Summary of our talk

Big ambitions. Harsh reality. How minimum viable change gets logistics projects moving

Many digital initiatives launch with high expectations and lose momentum fast. Platforms stay stuck in pilot mode, operations are overloaded, and IT teams are buried in legacy systems. Dr. Franz Steinberger shares how companies use Minimum Viable Change to shift from strategy to action: small, testable moves that deliver real impact under real conditions. Instead of complex programs, it’s about practical progress – designed to fit teams, tools, and day-to-day operations.

Backed by hands-on experience from projects with DACHSER, Audi, and Voith, this talk explores:

How do you build momentum?
How do you create ownership?
And how do you scale beyond pilots?

A man with short, salt-and-pepper hair sits casually on a black chair in a minimalist studio with a white background. He is wearing a dark blue shirt with a gray vest, dark gray trousers, and brown leather boots. His hands are loosely clasped, and he looks at the camera with a friendly and confident expression.

Our Speaker

Dr. Franz Steinberger, Principal Consultant and Lead Strategy at Ray Sono, drives transformation in logistics and other complex industries with structure, clarity, and a good dose of lightness.

With 10+ years of experience in consulting and leading change projects, he has supported organisations – from Audi and Voith to Deutsche Bahn – in navigating operational and digital transformation with confidence and focus.

His background in language and learning enables him to turn complexity into shared understanding, align stakeholders from the shop floor to the boardroom, and build solutions that last.

Our insights – yours to take away

Spot the knots: Identifying real points of friction or inertia through stakeholder immersion.
Prototype your change: Implementing small, testable MVCs that deliver early results and learning loops.
Enable ownership: Empower operational teams via change champions and collaborative design.

This talk is for anyone ready to stop planning and start tomorrow – with a clear, concrete roadmap.

Our Transport & Logistics success stories

Transport & Logistics

DACHSER

Reshaping logistics with a data-driven customer platform

Read on

Transport & Logistics

Austrian Airlines

Data as a powerhouse for personalization and growth

Read on

Expert view

How a complex logistics platform becomes human-centered

Read on

Meet us at BVL CX 2025

This October, BVL Supply Chain CX brings together more than 3,000 logistics professionals – turning Berlin into the epicenter of supply chain innovation. Over three days, the industry meets to exchange ideas, tackle complexity, and shape the future of logistics. At Ray Sono, we’re contributing insights shaped by years of working side by side with logistics leaders – from strategy to operations, and from ambition to measurable results. Being on the ground in Berlin, our team looks forward to valuable conversations, new partnerships, and exchanging perspectives with fellow professionals.