Social media

Ray Sono is responsible for BMW Germany’s social media channels. This includes ongoing development of its social media strategy including KPI definitions and measurements.

Ray Sono also oversees the editorial support and community management of all BMW Germany social media channels, which have over 1 million BMW fans, together with the conception and implementation of specially curated, interactive livestream Instagram formats with well-known BMW brand ambassadors and BMW experts.

BMW Germany

BMW branches

Ray Sono is also responsible for editorial support and community management for the social media channels of the BMW branches in Munich (BMW, Motorrad and MINI), Frankfurt (BMW and MINI), and Nuremberg (BMW and MINI) – with a special focus on editorial planning as well as content development after intensive topic research and direct control of social media campaigns on Facebook, Instagram, and LinkedIn.

Selected projects for BMW

You want to learn more about Ray Sono? Get in touch!

You want to learn more about Ray Sono? Get in touch!

Marketing & Communications
Nancy Forner
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