Partner since 2017
Driving Growth Through Optimized Customer Journeys
Considering numerous stakeholders on a global scale while ensuring consistent, effective customer journeys. Additionally, balancing global product strategies with local market requirements.
Increased traffic, higher conversion rates and smoother navigation led to a significantly improved user experience.
Stronger brand perception: Adobe is positioned even more clearly as a customer-centric tech leader.
Partnering with Ray Sono has enabled us to take a data-driven, user-centric approach to optimizing our digital customer journeys. Their deep understanding of our strategic goals and ability to balance global consistency with local relevance has significantly enhanced our conversion rates and user experience. This collaboration empowers us to continuously refine and adapt our strategies to meet evolving customer needs.
The Challenge
We faced the challenge of considering numerous stakeholders on a global scale while ensuring consistent, effective customer journeys. Additionally, balancing global product strategies with local market requirements was crucial. Our goal was to optimize the digital sales process in a data-driven, personalized, and scalable way.
What we did
To optimise Adobe’s digital customer journeys at scale, we combined data insights with user-centric design and agile testing. From research to localisation, every step focused on performance, relevance, and measurable impact.
Target audience research & user testing: Analysis of user behavior to identify optimization potential
Prototyping & A/B testing: Developing and testing page layouts for optimal performance
Content optimization: Tailoring content to drive higher conversions and improved user navigation
Localization & enablement: Performance-driven localization of campaigns and empowering local stakeholders to replicate best practices
Data-driven decision-making: Continuous optimization of customer journeys based on performance tracking
How we did it
Success was built on agile methods, close collaboration and a shared commitment to data-driven improvement. Our co-creative, cross-functional setup enabled fast iteration and continuous optimisation.
Co-creation approach at eye level
Cross-functional collaboration with marketing, sales, testing, and optimization teams
Iterative approach: Do → Test → Optimize
More visibility and traffic, better conversion, less drop-off: the optimised journeys deliver measurable gains in performance and efficiency. At the same time, personalised, intuitive experiences enhanced customer satisfaction and strengthen Adobe’s position as a true customer-centric leader in the global tech landscape.
What we learned
Adobe has a genuine interest in understanding, categorizing, and addressing the needs of relevant target groups with tailored measures. This data-driven, straightforward customer-centricity approach makes it easy to develop fast and effective solutions.
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