Partner since 2004
Ready for millions: A futureproof CMS for Bahn.de
The highest security standards had to be met, editorial workflows optimized, and the user experience improved.
A custom CMS tackles these challenges in a highly targeted way.
The flexible and intuitive platform ensures the highest level of security while providing maximum ease of use for millions of daily users.
THE CHALLENGE
The starting point for the project was an outdated CMS used by Deutsche Bahn. There was a clear need for a more efficient system that would optimize editorial team workflows and provide a better customer experience.
On top of that came strict compliance requirements, making things even more complex: the new system had to meet high security standards while operating smoothly without any service interruptions. After all, millions of travelers used the platform every day.
What we did
We started with a comprehensive analysis, focusing on security issues, inefficient editorial workflows, and outdated functionalities to clearly define the core challenges of the existing CMS. The goal was to find a secure, measurable solution that would simplify editorial processes and enable customized features. Based on Deutsche Bahn’s requirements and objectives, we recommended implementing a modern CMS that is robust, flexible, and intuitive to use. This perfectly aligned with the goal of improving efficiency and building a future-proof system.
Once the right CMS was selected, our team tackled content migration and began transferring existing data and assets into the new system. We also restructured the site navigation and optimized the platform to simplify editorial workflows, improve user journeys, and enhance search functionality.
Additionally, we developed new features such as the Holiday Quick Finder based on a UX and usability analysis, as well as the “Current Traffic Updates” section. We also revised every template, component, and module on Bahn.de and its subpages. This included integrating video and survey modules to strengthen customer engagement.
How we did it
Over the course of numerous sprints and thousands of story points, our cross-functional teams worked closely together and side by side with the client. UX and development teams were also brought in to ensure smooth handovers and address issues quickly. Thanks to this close collaboration, we were able to solve challenges fast and keep downtime to a minimum. We weren’t simply a service provider – we worked hand in hand with the client, building a relationship based on trust and creating a sense of shared purpose. This strengthened our ambition to think beyond individual work steps and deliver real value at every stage of the migration process.
A completely new CMS focused on flexibility, usability, and innovative technologies. The system is designed to meet all editorial requirements – including intuitive templates and modules that streamline content creation.
With its modern, user-friendly interface, the CMS empowers users to work efficiently and effortlessly while delivering a digital experience that is both state-of-the-art and flexible enough to adapt to constantly evolving requirements.
We created an environment that not only enhances security but also offers maximum usability to make everyday (travel) life easier for millions of Deutsche Bahn customers. A flexible and intuitive system that meets internal requirements while providing millions of users with a seamless, secure, and user-friendly platform.
What we learned
Thanks to our close collaboration with Deutsche Bahn, we were able to align solving the technical challenges with building a highly functional platform. This experience once again demonstrated how important flexible CMS solutions and integrated user-defined features are to meet the constantly evolving demands of editorial teams and end consumers.
As a trusted partner of Deutsche Bahn, Ray Sono has been supporting the company’s digital transformation across platforms for over 20 years, actively helping to strengthen customer engagement. Together, we have created innovative solutions and impressive digital experiences – from redesigning the Bahn.de platform and introducing more efficient communication tools to developing change strategies and dynamic content hubs.
Our successful collaboration is built on a shared vision of progress and the continuous improvement of the digital experience for millions of travelers – powered by innovative technologies that put people at the center.
We’re proud to have demonstrated together with our partner Deutsche Bahn, just how far trust and seamless teamwork can go when collaboration is constructive, even across external teams. With this project, we not only showcased our technical expertise, but also proved that by leveraging smart processes, the right toolset, and a close partnership, we can deliver outstanding results as part of a large-scale DB initiative.
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