Viessmann launches – empowered by Ray Sono

With, Viessmann is setting new standards for digital product-staging and customer relationship management in today’s “new normal”.

Ray Sono

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Munich/Allendorf (Eder), April 14, 2021: Over 18,000 minutes of live sessions taking place over a period of six days, covering 400 agenda items, presented by 350 speakers – in eight languages – and recorded by 60 cameras: With this major event, Viessmann launched its new platform. The family-owned company based in Allendorf, Germany, which develops and manufactures heating-technology products plus industrial and cooling systems, has thus created a new space in the digital world for product experiences as well as partner and customer dialogue: is now the central digital space for the virtual staging and connection of Viessmann with its worldwide partners together with existing and new customers. This digital content hub is the home for all relevant product information and innovations as well as a jump-off point for live communication, presentations, workshops, expert talks and one-to-one consulting – and closely networked with Viessmann's multitude of activities in the real world. Equipped with sophisticated CRM logic/integration, will become a central component for permanently providing content as well as contacting partners and sales – with the aim of making products and services tangible in a virtual and hybrid manner.

From the vision to the implementation of the platform, Viessmann has relied on its collaboration with Ray Sono. With its implementation expertise, the digital service provider advised Viessmann on a USP strategy, was responsible for the UX/UI, took over the content production, and ensured the technical operation.

The platform was launched as part of the ISH World's Leading Trade Fair for Water, Heating, Air Conditioning. Under the motto “Co-create climate for life”, a six-day event was streamed for Viessmann partners, customers, and prospective stakeholders. On this platform, Viessmann offered international participants a huge programme with over 400 agenda items in eight languages – including keynote addresses, highlighted lectures, product shows on three stages, new product tours, technical seminars, digital workshops, and much more. A total of 350 speakers from the trade as well as star guests from politics, entertainment, and sports (including Oliver Kahn and Georg Hackl) filled the digital stages with exciting content. 18,075 minutes from these live sessions were broadcast, with more than 60 cameras in action. A successful start, which will be followed by many more events!

“With, Viessmann is setting standards in digital brand and product staging as well as modern customer relationship management. The way product communication is translated here into innovative hybrid formats and into a continuous year-round dialogue is a true benchmark in the industry. We are very proud to be Viessmann's implementation partner here," says Sebastian Krüger, Managing Director of Ray Sono AG.

" is part of our strategic roadmap and therefore a milestone for us. Viessmann stands for close exchange with its partners. Our new platform gives us direct and immediate year-round digital connectivity to the entire Viessmann family. This ongoing dialogue is central to us, because only together will we solve the challenges of the future," adds Ivo Hoevel, VP Marketing and Customer Experience Viessmann.

About Ray Sono

Ray Sono, founded in 1992, shapes the digital world of businesses and organisations of all sizes and industries. Locally, nationally, and globally. In the interplay of strategy, concept, design and technology, the digital expert transforms ambitious ideas into tangible digital content, products, and services. Ray Sono continuously develops this in the digital ecosystem of its customers and ensures smooth operation. Ray Sono counts leading brands such as Audi, Austrian Airlines, Bayern Tourismus, BMW, BRITA, Bosch, BSH Hausgeräte, Deutsche Bahn, Linde, MAN, McDonald’s, Miles & More, National Geographic Deutschland, Voith, WMF, and Zeppelin among its customers.

In addition to the Munich office, Ray Sono maintains a Product & Service Design Lab in Berlin and other offices in Frankfurt am Main and Cologne. Further information:

You want to learn more about Ray Sono? Get in touch!

You want to learn more about Ray Sono? Get in touch!

Nancy Forner
Marketing & Communications
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