In the future, its location in Germany’s capital will also serve as an Innovation Hub for the entire agency. With over 400 square meters of space, the digital experts will develop new innovative products and services together with their customers – all based on Design Thinking methods. Sebastian Krüger will be responsible for the management of the site. Krüger has been a Managing Partner at Ray Sono for one and a half years and was previously the Vice President of FutureLAB & TV 3.0 at ProSiebenSat.1 TV Deutschland GmbH.
“With the new areas in Berlin, we are strengthening our core competencies and at the same time expanding our range of services,” says Krüger. “For companies, it is a competitive as well as a survival factor to develop further by designing smart digital products.“
In the first step of the expansion, Nicolas Escherich, Managing CEO of Ray Sono AG, will head the Frankfurt office. The 44-year-old Escherich will continue to be responsible for his previous duties as well, for example, supporting key accounts such as BMW, Brita, Deutsche Bahn, Deutsche Bank and McDonald’s. In the future, Deutsche Bahn AG, among others, will receive increased support from the Frankfurt office. In addition, new business in the region will be accelerated.
“Following the entry of the Voith Technology Group last year, we are now setting the next stage to enable optimum on-site support in Germany’s main urban areas,“ says Escherich.
Ray Sono AG employs more than 240 people and supports companies such as Austrian Airlines, MAN, Miles & More, Linde, and Voith in the areas of digital communication and interaction.
Published on 18 October 2018 in W&V online.