McDonaldʼs: Consulting, ongoing support and further development

Since 2015, we have been developing the central digital channels of McDonald’s Germany – from technical operations to ongoing support, expansion and optimisation of the responsive website, various microsites and the app, and the development and implementation of national digital campaigns.

Our customer McDonald’s at a glance

Our goal

McDonald’s digital presence reflects the brand’s aesthetic standards, offers constantly updated product and service information, and promotes customer loyalty as well as the development of new target groups. 

Our challenge

A permanent team ensures the smooth and timely posting of new content based on McDonald’s marketing calendar. During operation, page elements and content are restaged on all channels to ensure a seamless user experience across devices. 

We are delighted to have won McDonald’s Germany, a customer in the restaurant industry with headquarters in the immediate vicinity, who has entrusted us with the management of its digital communication channels.

Nicolas Escherich, Managing Partner, Ray Sono

Our performance

  1. Ongoing support and optimisation of the interlocking McDonald’s channels, i.e. the website and the app.
  2. Further development of the recruiting portal karriere.mcdonalds.de for 235 franchisees, including integration of central interfaces to job exchanges and corresponding automation processes.
  3. Managing food and non-food campaigns such as Happy Meal, Dessert, McCafé, Breakfast and Bonus Book across digital channels (web/app) – up to 30 per year in varying degrees.
  4. Initial creation and continuous development of the McDelivery platform mcdelivery.de with information about the delivery service, including address verification and forwarding to delivery partners. 
  5. Reliable technical operation for optimum reliability and loading times.
  6. Development of digital campaigns or extension of McDonald’s campaigns into digital channels, including concept, copy, design, editorial planning, and content maintenance.
  7. Continuous road-map-bases collaboration on further digital topics and ongoing optimisation of the McDonald’s digital ecosystem.
  8. Lead for the organisation of efficient coordination and acceptance processes with the client as well as other agencies.

You want to learn more about Ray Sono? Get in touch!

You want to learn more about Ray Sono? Get in touch!

Nancy Forner
Marketing & Communications
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