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Truck configurator
The online configurator is the core element of all truck websites and an important interface between marketing and sales; this is where a user becomes a real marketing qualified lead.
Our performances:
- Concept, design, and implementation of the MAN truck configurator including high-end 3D renderings true to the configuration.
- Continuous further development of the application using AB testing etc. as well as retargeting measures for conversion optimisation.
(online until the end of 2021)