Linde: Digital appearance in a global line

As a leading supplier of industrial, process, and specialty gases as well as process plants, Linde plc – with its 79,000 employees – has a digital presence in over 100 countries. Its brand appearance meets the business demands of these markets and grows flexibly with the company.

Our goal

We have positioned Linde GmbH as a technology leader in the digital world since 2008, using strong strategic, technological, and communicative concepts for the company’s international web presence in social networks and for mobile applications.

Our challenge

Planning, creation, ongoing support as well as continuous development and maintenance of the intra- and internet landscape require high organisational, conceptual and intercultural competence.

Our performance

  1. As a competent partner, Ray Sono drives the development of the information architecture, functional extensions, and the content management system at the highest level.
  2. In addition, Ray Sono provides advice on current issues in social media, mobile applications, and web analytics.
  3. Learning by doing: We train selected WCMS editors and webmasters worldwide in specially designed online courses.
  4. In addition, a separate, constantly growing support platform with partially interactive content is available.
  5. At Ray Sono, we have established an editorial team to support Linde on a daily basis with content maintenance of the Linde Gas and Linde Engineering site, the global intranet and other country websites.
  6. Our social media experts are passionate about advising and supporting Linde on social networks to meaningfully dovetail its web presence with new, business-relevant touchpoints.
  7. The social media guidelines developed jointly in workshops provide Linde employees with a basis for communicating effectively on Facebook, Twitter, YouTube, LinkedIn, Xing, Instagram, and other social media.

Our tasks

Strategic consulting, information architecture concept, template creation, content migration, worldwide training and support (forum, on-site), ongoing maintenance, concepts for microsites, business analysis for new website functionality, social media strategy and support, and analytics consulting.

Learn more

You want to learn more about Ray Sono? Get in touch!

You want to learn more about Ray Sono? Get in touch!

Nancy Forner
Marketing & Communications
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