BMW

Since 2001, we have supported BMW in all digital channels to expand its leading role as one of the world’s most successful premium manufacturers of automobiles and motorcycles – from the global corporate website to lasting customer engagement via social media.

Our customer BMW at a glance

Our goal

We ensure a modern, seamless brand experience through innovative UX and UI concepts for all of BMW Germany’s global and digital touchpoints, as well as continuously develop the company’s social media strategy, including lead generation through social CRM campaigns at the interface between marketing and sales. 

Our challenge

We aim for comprehensive UX governance while building and implementing a new design system and converting it into an ongoing design operation that complies with guidelines across all touchpoints.

Another of our goals is to establish a balanced relationship between day-to-day business and the constant development of BMW Germany’s social media strategy.

Our performances

  1. Strategic partner: The demands grow with the company. In regular exchanges, we jointly define important fields for the further development of UX and UI design.
  2. Well-established teams: Our UX and UI specialists are an integral part of the agile development teams and ensure high implementation quality until go-live.
  3. Editorial expertise: Constantly refined coordination and quality assurance processes ensure flawless rollout of all social media campaigns at the right time.
  4. Sustainable project management: Although contacts may change and topics are complex, we always retain the overview so as to minimise potential knowledge gaps.

You want to learn more about Ray Sono? Get in touch!

You want to learn more about Ray Sono? Get in touch!

Marketing & Communications
Nancy Forner
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