Why transport & logistics are lagging behind
The industry faces structural inefficiencies that erode competitiveness and customer satisfaction:
Technology without speed: Slow, manual processes and reactive quoting workflows limit responsiveness; leading to missed opportunities and delayed deals.
Interfaces without experience: Outdated customer portals create friction instead of connection. Digital offerings go unused when they lack seamless, intuitive experiences.
Data without impact: Limited data usage prevents accurate demand forecasting; resulting in lost revenue and inefficient operations.
Organisation without customer focus: Without a clear understanding of market needs and robust go-to-market strategies, customer loyalty becomes a matter of luck.
Competition without response:Tech-driven entrants and rising customer expectations are reshaping the industry. Those who fail to scale risk falling behind.
