Creating content experiences
By researching all platforms, we tell creative stories, develop multimedia image worlds, and write claims and copy – always with modular usability in mind.
We manage distribution across all touchpoints by using efficient workflows and having a deep knowledge of our clients’ tools and systems – from their apps and websites to their social media landscapes to their push channels like newsletters and messengers. Every piece of content is a relevant piece of communication when put in the right place.
It’s not the most expensive content that wins, or the flashiest piece of clickbait that screams at you – but the most relevant.Johann Bayerl, Principal Consultant, Ray Sono
Components of our content experience
Special Touchpoint: Social
“Social” is much more than just a few nice posts on Facebook, Instagram and the like! Social networks are an important part of the customer experience. Each platform follows a different framework and offers specific functions. Our clients’ social media channels play a special role in the support Ray Sono offers. We have over 25 specialists who provide consulting, channel management and creative social content – all aimed at promoting our clients’ success. This team is responsible for over 100 channels. Our work in existing channel landscapes aims at getting effective results. We identify opportunities in new, untapped channels and orient our clients’ social strategy toward achieving their primary goals. We see social as an overarching theme for every company. Its implementation should be efficient and results-oriented, and in this regard, we know exactly what we are doing. We manage more than 100 social channels for our clients – always as a holistic experience.
B2C or B2B? Our focus is B2Human – concentrate on users!Philipp Roth, Social Media Team Lead and Member of the Ray Sono Management Committee
Philipp Roth was co-founder of AllFacebook.de and has driven business-relevant marketing trends and social media-related topics in German-speaking countries for years. He also helped set up the AllFacebook Marketing Conference, one of the largest social media marketing conferences in Germany, which hosted over 1,000 participants. Companies, SMEs, and large corporations share ideas, strategies and concepts twice a year in Munich and Berlin.