How DACHSER scaled real transformation
DACHSER’s logistics network is one of the strongest in Europe: distributed across hundreds of sites, tightly integrated, and built to deliver at scale. But even the most reliable infrastructure needs a digital experience that matches it. One that gives users access, clarity, and control without adding complexity.
That’s where we started. Together with Lars Relitz and his team, we rethought how logistics is accessed, used, understood and turned that into a product.
Ray Sono and DACHSER are equal partners. The close, respectful, friendly collaboration in the development teams is an essential basis for excellent cooperation.
This shift didn’t happen by chance. It was a deliberate decision – to think differently, to work differently, and to build something that actually fits the way people use logistics today.
What made the difference weren’t the milestones. It was the decisions we made in between. The following three stories capture what shaped this project most: The shift in perspective, the way we built as one team and the challenges we faced when it got real.
Told from my perspective in conversation with Lars, Head of Innovation at DACHSER, who led this transformation from within.
Rethinking the logic
Scaling in the real world
We share how we navigated complexity and why legacy is only a barrier if you treat it as one.
At Ray Sono, we support organisations like DACHSER in delivering real digital transformation. Not just on a strategic level – but hands-on, with UX, tech, content and product thinking from a single, integrated team.
We don’t just challenge the product. We challenge the thinking behind it. Because meaningful digital experiences aren’t just usable – they’re desirable.
Want the full picture? Our in-depth project overview shares the approach, methods and key takeaways others can build on.
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