Miles & More: Forwards hand in hand.

In the environment of an innovative, future-driven industry, Miles & More is Europe’s leading frequent flyer and rewards programme. Only the highest level of content and offers from Miles & More’s diverse partners can be found on its website, newsletter, app, social media and in all video applications.

Our customer Miles & More at a glance

Our goal

Since 2001, we have driven the development of the digital ecosystem of Europe’s largest customer loyalty programme. Ray Sono has assumed comprehensive control and responsibility for the programme’s daily operations as well as its technical implementation and evolution.

In the exciting area between continuity and innovation, our goal is to preserve the tried and true, to dare the new and to find the ideal solution. We want to keep Miles & More one step ahead in the digital universe and help its content and customer experience develop to ensure a holistic Miles & More brand. In accordance with our mission: “THINK. DO. LOVE.”, we are the Miles & More partner that not only thinks through digital solutions, but also implements and manages them over the long term (THINK. & DO.), coupled with a deep passion for digitalisation and relevant results (LOVE.).

Our challenge

The demand to always have our fingers on the pulse of the times, both as this relates to ongoing support of the website, newsletter, and app as well as in other projects, requires precision and reliability from Ray Sono, coupled with a high degree of innovation and flexibility.

Miles & More, Europe’s leading frequent-flyer programme, relies on perfect digital communication. Ray Sono has our full confidence in living up to that standard.

Irina Fuchs, Miles & More Project Manager Online Development

Our services

Ray Sono assists Miles & More in all digital matters. The Miles & More digital channels are relevant for over 32 million Miles & More participants around the globe – we manage these with great commitment and while constantly adapting to current requirements. Ongoing support and further development of cross-channel content, information architecture and usability for more than 90 markets and 10 languages go hand in hand.

Newsletter and app management for Miles & More

The flagship of our cooperation with Miles & More is management of its monthly programme newsletter. With over seven million recipients in ten languages and varying frequent flyer programme statuses, the newsletter is highly dynamic and personalised. Ray Sono has handled the conception, design, organisation, editing, production, distribution, and analysis for years – naturally with great attention to detail.

In e-mail marketing, Ray Sono is responsible for both strategic development and the implementation of numerous other newsletter formats for Miles & More. We always focus on state-of-the-art design of the mailing and newsletter portfolio and meaningful expansion.

Ray Sono is also in charge of the entire editorial process of the Miles & More app. The includes planning, design, conception, production management, content management, continuous quality assurance and publishing as well as the development and implementation of editorial sections and content formats (quiz, good question, etc.).


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Ray Sono: The full-service agency for Miles & More

Part of our self-image as a digital full-service agency is to find quick and uncomplicated solutions for all challenges – no matter whether they’re small or large. Ray Sono has assisted Miles & More since 2001. We have been responsible for editorial work, concepts and designs all the way to the technical implementation of complex systems.

We have developed a content strategy with cross-channel editorial processes, KPI definition and editorial plan, rubric and format development, and ongoing, data-driven content creation and optimisation across all Miles & More channels.

We are also responsible for the conception and implementation of the “Miles & More Update” talk/news format, which includes news and developments from the Miles & More world and actively addresses the questions, interests, and needs of programme participants.

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You want to learn more about Ray Sono? Get in touch!

You want to learn more about Ray Sono? Get in touch!

Marketing & Communications
Nancy Forner
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